This certificate is issued by SoftUni Digital to acknowledge that
Mihaela Venelinova Vakova
has successfully completed a course
Content Strategy - November 2022
with
COURSE CURRICULUM:
The problems we solve. How to find our "WHY"?
3
Buyer persona
3
Content marketing – a tactical approach to planning
3
Marketing communications - how your messages affect the consumer experience
3
Outbound communication and brand strategy - Paid advertising and Performance
3
Content Business Plan: Costs and Returns
3
Workshop
3
The secret to success is good planning and a strong team
3
" Communication and brand strategy ""inside"" - Employer Value Proposition"
3