This certificate is issued by SoftUni Digital to acknowledge that
Petya Nikolaeva Polihronova
has successfully completed a course
Content Strategy - February 2022
with
COURSE CURRICULUM:
The problems we solve. How to find our "WHY"?
3
Buyer persona
3
Messages - Communication and User experience
3
Paid advertising and Performance
3
Branding
3
Editorial brief and Planning
3
Woking with contractors (freelancers) and content creation
3
Content business plan: Costs and returns
3
Exam preparation
3