This honorable mention is issued by SoftUni Digital to acknowledge that
Kristina Emilova Lambeva
has successfully completed a course
Marketing Fundamentals - September 2018
with
COURSE CURRICULUM:
Why Marketing? Why Digital Marketing?
3
Company Business Model. Unique Value Proposition
3
Target Users
3
Buyer Personas
3
Digital Consumer Behaviour
4
Micromoments
3
Creating the Customer Journey. Macro Goals. Micro Goals
3
Preparing a Marketing Plan
3