This honorable mention is issued by SoftUni Digital to acknowledge that
Dayana Dimitrova
has successfully completed a course
Marketing Basics – February 2020
with
COURSE CURRICULUM:
Why marketing? Why Digital Marketing?
3
Company business model
3
Unique value proposition. Target users
3
Team. Budget. Costs
3
Digital Consumer Behavior
3
Micromoments
3
Preparation of marketing plan. Examples of digital content and channels
3
Macro goals. Micro targets. Customer journey.
3