This honorable mention is issued by SoftUni Digital to acknowledge that
Desislava Yanushova Shtebetovska
has successfully completed a course
Marketing Fundamentals - September 2017
with
COURSE CURRICULUM:
Why Marketing? Why Digital Marketing?
3
Company Business Model. Valuable Offer
3
Target Users. Buyer Personas
3
Digital Behaviour of Users
3
Micromoments
3
Creating User Paths
3
Macro and Micro Goals
3
Preparing a Marketing Plan
3